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- 2012440976 contributor B12607486.
- 2012440976 created "c2012.".
- 2012440976 date "2012".
- 2012440976 date "c2012.".
- 2012440976 dateCopyrighted "c2012.".
- 2012440976 description "Includes bibliographical references.".
- 2012440976 description "Part 1. Targeting Diverse Demographics and Managing Structural Diversity in Europe / Migration and Minorities in Europe / Josep Franch, Verena Gruber and Matthew Hawkins -- Fighting social isolation through a user-friendly mobile phone: Bazile Telecom / Raphaëlle Lambert-Pandraud and Yves Morel -- Changing Media Regulation in Europe: VIASAT3 in Hungary / Mihály Gálik -- Managing early and mature markets in Europe: The UniCredit Group / András Bauer Part 2. Acknowledging and Managing Diversity in Consumer Behavior in Europe / Nostalgic Branding in Central Europe / Petr Král -- Diversity in European Retailing / Thomas Rudolph and Jan Niklas Meise -- Private Label Strategies in Europe / Isabelle Schuiling and Renaud Cogels -- The Consumer as a Co-Producer and Prosumer: Convenience Food Marketing / Sigurd V. Troye, Magne Supphellen and Alexander Jakubanecs -- Part 3. Responding to Diverse Marketing Environments and Managing Diversity in Europe / How companies organize their European Business: The Role of Regional Headquarters / Bodo B. Schlegelmilch and Björn Ambos -- Managing consumer's experiences: Design as a solution for transformation / Tore Kristensen and Dóra Horváth -- European Market Entry - The Case of DeLaval / Henrik Glimstedt -- Growing with the Wind: The Case of Vestas / Rolf Wüstenhagen.".
- 2012440976 extent "276 p. :".
- 2012440976 identifier "3834914207".
- 2012440976 identifier "3834969761 (electronic bk.)".
- 2012440976 identifier "9783834914200".
- 2012440976 identifier "9783834969767 (electronic bk.)".
- 2012440976 issued "2012".
- 2012440976 issued "c2012.".
- 2012440976 language "eng".
- 2012440976 publisher "Wiesbaden : Springer Gabler,".
- 2012440976 spatial "Europe".
- 2012440976 spatial "Europe.".
- 2012440976 subject "658.80094 23".
- 2012440976 subject "HF5415.12.E8 D58 2012".
- 2012440976 subject "Marketing Europe Case studies.".
- 2012440976 subject "Marketing Europe.".
- 2012440976 tableOfContents "Part 1. Targeting Diverse Demographics and Managing Structural Diversity in Europe / Migration and Minorities in Europe / Josep Franch, Verena Gruber and Matthew Hawkins -- Fighting social isolation through a user-friendly mobile phone: Bazile Telecom / Raphaëlle Lambert-Pandraud and Yves Morel -- Changing Media Regulation in Europe: VIASAT3 in Hungary / Mihály Gálik -- Managing early and mature markets in Europe: The UniCredit Group / András Bauer Part 2. Acknowledging and Managing Diversity in Consumer Behavior in Europe / Nostalgic Branding in Central Europe / Petr Král -- Diversity in European Retailing / Thomas Rudolph and Jan Niklas Meise -- Private Label Strategies in Europe / Isabelle Schuiling and Renaud Cogels -- The Consumer as a Co-Producer and Prosumer: Convenience Food Marketing / Sigurd V. Troye, Magne Supphellen and Alexander Jakubanecs -- Part 3. Responding to Diverse Marketing Environments and Managing Diversity in Europe / How companies organize their European Business: The Role of Regional Headquarters / Bodo B. Schlegelmilch and Björn Ambos -- Managing consumer's experiences: Design as a solution for transformation / Tore Kristensen and Dóra Horváth -- European Market Entry - The Case of DeLaval / Henrik Glimstedt -- Growing with the Wind: The Case of Vestas / Rolf Wüstenhagen.".
- 2012440976 title "Diversity in European marketing : text and cases / Thomas Rudolph ... [et al.] (eds.).".
- 2012440976 type "text".