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- 2012471369 alternative "Contemporary direct & interactive marketing".
- 2012471369 contributor B12635038.
- 2012471369 contributor B12635039.
- 2012471369 created "c2012.".
- 2012471369 date "2012".
- 2012471369 date "c2012.".
- 2012471369 dateCopyrighted "c2012.".
- 2012471369 description "Examining the processes and applications of direct and interactive marketing -- Building databases, rewarding customers, and managing relationships -- Determining lists and segmenting markets -- Testing, measuring and analyzing customers and campaigns -- Planning and creating a value proposition -- Planning and creating compelling message strategies -- Designing and employing print -- Utilizing television, radio and digital video -- Using mobile, text and telephone for marketing -- Utilizing current digital and social media -- Fulfilling the offer and serving the customer -- Understanding the industry's environmental, ethical, and legal issues -- Exploring and adapting direct and interactive marketing strategies around the world -- Applications, examples and careers in direct and interactive marketing.".
- 2012471369 description "Includes bibliographical references and index.".
- 2012471369 extent "xxii, 466 p. :".
- 2012471369 identifier "1933199377 (pbk.)".
- 2012471369 identifier "9781933199375 (pbk.)".
- 2012471369 issued "2012".
- 2012471369 issued "c2012.".
- 2012471369 language "eng".
- 2012471369 publisher "Chicago, IL : Racom Communications,".
- 2012471369 subject "Direct marketing.".
- 2012471369 subject "HF5415.126 .S65 2012".
- 2012471369 tableOfContents "Examining the processes and applications of direct and interactive marketing -- Building databases, rewarding customers, and managing relationships -- Determining lists and segmenting markets -- Testing, measuring and analyzing customers and campaigns -- Planning and creating a value proposition -- Planning and creating compelling message strategies -- Designing and employing print -- Utilizing television, radio and digital video -- Using mobile, text and telephone for marketing -- Utilizing current digital and social media -- Fulfilling the offer and serving the customer -- Understanding the industry's environmental, ethical, and legal issues -- Exploring and adapting direct and interactive marketing strategies around the world -- Applications, examples and careers in direct and interactive marketing.".
- 2012471369 title "Contemporary direct & interactive marketing".
- 2012471369 title "Contemporary direct and interactive marketing / Lisa D. Spiller, Martin Baier.".
- 2012471369 type "text".