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2012472701 abstract "In architecture, narrative prioritises human experiences and the need to shape them into stories. It places the emphasis on a building's meaning rather than performance. To architects, the enduring attraction of narrative is that it offers a way of engaging with the way a city feels and works. Rather than reducing architecture to a mere style or an overt emphasis on technology, it foregrounds how buildings are experienced. Since the early 1980s, many architects have used the term 'narrative' to describe their work. Nigel Coates was at the forefront of this movement as one of the founders of NATO (Narrative Architecture Today) at the Architectural Association in London. During the late 1980s and early 1990s, he spearheaded narrative practice in the commercial world with designs for fashion retail, bars and nightclubs in London, Tokyo and Istanbul. Retailers, restaurant owners and event organisers, keen to talk to their customers in new ways, soon followed suit, adopting a narrative approach. In this book, Coates explores the potential for narrative as a way of interpreting buildings from ancient history through to the present. It features architects as diverse as William Kent, Antoni Gaudí, Eero Saarinen, Ettore Sottsass, Superstudio, Rem Koolhaas and FAT. It provides an overview of the work of NATO and Coates, as well as chapters on other contemporary designers. In so doing it signposts narrative's significance as a design approach that can aid architecture to remain relevant in this complex, multidisciplinary and multi-everything age.".
2012472701 contributor B12636262.
2012472701 created "2012.".
2012472701 date "2012".
2012472701 date "2012.".
2012472701 dateCopyrighted "2012.".
2012472701 description "In architecture, narrative prioritises human experiences and the need to shape them into stories. It places the emphasis on a building's meaning rather than performance. To architects, the enduring attraction of narrative is that it offers a way of engaging with the way a city feels and works. Rather than reducing architecture to a mere style or an overt emphasis on technology, it foregrounds how buildings are experienced. Since the early 1980s, many architects have used the term 'narrative' to describe their work. Nigel Coates was at the forefront of this movement as one of the founders of NATO (Narrative Architecture Today) at the Architectural Association in London. During the late 1980s and early 1990s, he spearheaded narrative practice in the commercial world with designs for fashion retail, bars and nightclubs in London, Tokyo and Istanbul. Retailers, restaurant owners and event organisers, keen to talk to their customers in new ways, soon followed suit, adopting a narrative approach. In this book, Coates explores the potential for narrative as a way of interpreting buildings from ancient history through to the present. It features architects as diverse as William Kent, Antoni Gaudí, Eero Saarinen, Ettore Sottsass, Superstudio, Rem Koolhaas and FAT. It provides an overview of the work of NATO and Coates, as well as chapters on other contemporary designers. In so doing it signposts narrative's significance as a design approach that can aid architecture to remain relevant in this complex, multidisciplinary and multi-everything age.".
2012472701 description "Includes bibliographical references (p. 162-163) and index.".
2012472701 extent "168 p. :".
2012472701 identifier "0470057440 (pbk.)".
2012472701 identifier "0470057459 (hbk.)".
2012472701 identifier "9780470057445 (pbk.)".
2012472701 identifier "9780470057452 (hbk.)".
2012472701 isPartOf "AD primers.".
2012472701 issued "2012".
2012472701 issued "2012.".
2012472701 language "eng".
2012472701 publisher "Chichester, West Sussex ; Hoboken, N.J. : Wiley,".
2012472701 subject "724 22".
2012472701 subject "Architectural design.".
2012472701 subject "Architecture Aesthetics.".
2012472701 subject "Architecture Composition, proportion, etc.".
2012472701 subject "Architecture Philosophy.".
2012472701 subject "Architecture Themes, motives.".
2012472701 subject "Architecture, Modern.".
2012472701 subject "NA2500 .C63 2012".
2012472701 title "Narrative architecture / Nigel Coates.".
2012472701 type "text".