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- 2012537270 contributor B12674386.
- 2012537270 contributor B12674387.
- 2012537270 created "c2013.".
- 2012537270 date "2013".
- 2012537270 date "c2013.".
- 2012537270 dateCopyrighted "c2013.".
- 2012537270 description "Includes bibliographical references ( p. 201-206) and index.".
- 2012537270 description "Introduction: preparing to master the eight pathways to growth -- Grow by building your market share -- Grow through developing committed customers and stakeholders -- Grow by developing a powerful brand -- Grow by innovating new products, services, and experiences -- Grow by international expansion -- Grow by mergers, acquisitions, alliances, and joint ventures -- Grow by building an outstanding reputation for social responsibility -- Grow by partnering with government and NGOs.".
- 2012537270 extent "xxviii, 212 p. :".
- 2012537270 identifier "111849640X (cloth)".
- 2012537270 identifier "9781118496404 (cloth)".
- 2012537270 issued "2013".
- 2012537270 issued "c2013.".
- 2012537270 language "eng".
- 2012537270 publisher "Hobokon, NJ : John Wiley & Sons,".
- 2012537270 subject "658.8/12 23".
- 2012537270 subject "Customer relations Management.".
- 2012537270 subject "HF5415 .K6249 2013".
- 2012537270 subject "Marketing.".
- 2012537270 subject "Relationship marketing.".
- 2012537270 tableOfContents "Introduction: preparing to master the eight pathways to growth -- Grow by building your market share -- Grow through developing committed customers and stakeholders -- Grow by developing a powerful brand -- Grow by innovating new products, services, and experiences -- Grow by international expansion -- Grow by mergers, acquisitions, alliances, and joint ventures -- Grow by building an outstanding reputation for social responsibility -- Grow by partnering with government and NGOs.".
- 2012537270 title "Market your way to growth : 8 ways to win / Philip and Milton Kotler.".
- 2012537270 type "text".