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- 2012537403 contributor B12674444.
- 2012537403 contributor B12674445.
- 2012537403 created "2013.".
- 2012537403 date "2013".
- 2012537403 date "2013.".
- 2012537403 dateCopyrighted "2013.".
- 2012537403 description "Includes bibliographical references and index.".
- 2012537403 description "Part I Building Superior Retail Brands. Principles of Successful Brand Management: Art, Science, Craft ; Segmentation ; A Guide to Excellence in Retail Brand Management ; Developing and Refining Retail Formats ; Store Brand Portfolio Management ; Private Label Branding. -- Part II: Optimizing Marketing ROI. How to Spend It: Fact-based Media Mix Optimization ; Budget Sizing: The Million-dollar Question ; Budget Prioritization ; Reach-Cost-Quality ; Marketing Mix Modeling ; The Digital Retail (R)evolution ; POS Marketing ; Leaflets and Local Print Advertising: How to Achieve Local Media Excellence ; Fact-based Promotion Management ; Excellence in Classical Media ; Digital Marketing Excellence ; Maximizing Customer Value with Data-driven CLM ; Smart Sourcing. -- Part III: Ten Perspectives on Retail Marketing ; Ten Perspectives on Retail Marketing.".
- 2012537403 extent "xxii, 374 p. :".
- 2012537403 identifier "1118489527 (hbk.)".
- 2012537403 identifier "9781118489529 (hbk.)".
- 2012537403 issued "2013".
- 2012537403 issued "2013.".
- 2012537403 language "eng".
- 2012537403 publisher "Hoboken, N.J. : Wiley,".
- 2012537403 subject "658.87 23".
- 2012537403 subject "Brand name products.".
- 2012537403 subject "Branding (Marketing)".
- 2012537403 subject "HF5415.1255 .P47 2013".
- 2012537403 subject "Rate of return.".
- 2012537403 tableOfContents "Part I Building Superior Retail Brands. Principles of Successful Brand Management: Art, Science, Craft ; Segmentation ; A Guide to Excellence in Retail Brand Management ; Developing and Refining Retail Formats ; Store Brand Portfolio Management ; Private Label Branding. -- Part II: Optimizing Marketing ROI. How to Spend It: Fact-based Media Mix Optimization ; Budget Sizing: The Million-dollar Question ; Budget Prioritization ; Reach-Cost-Quality ; Marketing Mix Modeling ; The Digital Retail (R)evolution ; POS Marketing ; Leaflets and Local Print Advertising: How to Achieve Local Media Excellence ; Fact-based Promotion Management ; Excellence in Classical Media ; Digital Marketing Excellence ; Maximizing Customer Value with Data-driven CLM ; Smart Sourcing. -- Part III: Ten Perspectives on Retail Marketing ; Ten Perspectives on Retail Marketing.".
- 2012537403 title "Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.".
- 2012537403 type "text".