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- 2012537412 contributor B12674447.
- 2012537412 date "2013".
- 2012537412 description "Includes bibliographical references and index.".
- 2012537412 description "Introduction -- Marketing strategy -- Tools and media channels -- The power of magazines -- The role of public relations -- Celebrity -- The retail fashion store environment -- Trade marketing communications -- International fashion marketing communications -- Regulatory frameworks -- Assessing the effectiveness of fashion marketing communications -- Future directions in fashion marketing communications.".
- 2012537412 extent "xi, 203 pages :".
- 2012537412 identifier "9781405150606 (pbk.)".
- 2012537412 issued "2013".
- 2012537412 language "eng".
- 2012537412 subject "391.00688 23".
- 2012537412 subject "Business communication.".
- 2012537412 subject "Communication in marketing.".
- 2012537412 subject "Fashion merchandising.".
- 2012537412 subject "HD9940.A2 L48 2013".
- 2012537412 tableOfContents "Introduction -- Marketing strategy -- Tools and media channels -- The power of magazines -- The role of public relations -- Celebrity -- The retail fashion store environment -- Trade marketing communications -- International fashion marketing communications -- Regulatory frameworks -- Assessing the effectiveness of fashion marketing communications -- Future directions in fashion marketing communications.".
- 2012537412 title "Fashion marketing communications / Gaynor Lea-Greenwood.".
- 2012537412 type "text".