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- 2012951871 contributor B12705592.
- 2012951871 created "c2013.".
- 2012951871 date "2013".
- 2012951871 date "c2013.".
- 2012951871 dateCopyrighted "c2013.".
- 2012951871 description "Why you should test that -- What is conversion optimization? -- Prioritize testing opportunities -- Create hypotheses with the LIFT model -- Optimize your value proposition -- Optimize for relevance -- Optimize for clarity -- Optimize for anxiety -- Optimize for distraction -- Optimize for urgency -- Test your hypotheses -- Analyze your test results -- Strategic marketing optimization.".
- 2012951871 extent "xxviii, 332 p. :".
- 2012951871 identifier "1118301307 (pbk.)".
- 2012951871 identifier "9781118301302 (pbk.)".
- 2012951871 issued "2013".
- 2012951871 issued "c2013.".
- 2012951871 language "eng".
- 2012951871 publisher "Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor],".
- 2012951871 subject "658.872 23".
- 2012951871 subject "HF5415.1265 .G69 2013".
- 2012951871 subject "Internet marketing Evaluation.".
- 2012951871 subject "Web sites Evaluation.".
- 2012951871 tableOfContents "Why you should test that -- What is conversion optimization? -- Prioritize testing opportunities -- Create hypotheses with the LIFT model -- Optimize your value proposition -- Optimize for relevance -- Optimize for clarity -- Optimize for anxiety -- Optimize for distraction -- Optimize for urgency -- Test your hypotheses -- Analyze your test results -- Strategic marketing optimization.".
- 2012951871 title "You should test that : conversion optimization for more leads, sales and profit or the art and science of optimized marketing / Chris Goward.".
- 2012951871 type "text".