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- 2013002280 contributor B12709287.
- 2013002280 contributor B12709288.
- 2013002280 date "2013".
- 2013002280 description "Acknowledgements -- Introduction -- Gamification as winning strategy -- The revolution will be gamified : how gamification has changed the world, and will again -- Video (games) killed the car : gamification as a winning corporate strategy -- The gamification of strategy -- Engaging your team & driving results -- Title TK -- Igniting employee innovation -- Reimagining recruitment, training & development -- Propelling personnel to health and wellness -- Connecting, engaging and leveraging your customer base -- Cutting through the consumer noise -- Sustaining long term customer engagement -- Innovating with customers : crowdsourcing and behavior change -- In conclusion.".
- 2013002280 extent "pages cm".
- 2013002280 identifier "0071808310 (alk. paper)".
- 2013002280 identifier "9780071808316 (alk. paper)".
- 2013002280 issued "2013".
- 2013002280 language "eng".
- 2013002280 subject "658.4/012 23".
- 2013002280 subject "Customer loyalty.".
- 2013002280 subject "HF5414 .Z53 2013".
- 2013002280 subject "Internet games Psychological aspects.".
- 2013002280 subject "Social media Marketing.".
- 2013002280 tableOfContents "Acknowledgements -- Introduction -- Gamification as winning strategy -- The revolution will be gamified : how gamification has changed the world, and will again -- Video (games) killed the car : gamification as a winning corporate strategy -- The gamification of strategy -- Engaging your team & driving results -- Title TK -- Igniting employee innovation -- Reimagining recruitment, training & development -- Propelling personnel to health and wellness -- Connecting, engaging and leveraging your customer base -- Cutting through the consumer noise -- Sustaining long term customer engagement -- Innovating with customers : crowdsourcing and behavior change -- In conclusion.".
- 2013002280 title "The gamification revolution : how leaders leverage game mechanics to crush the competition / by Gabe Zichermann and Joselin Linder.".
- 2013002280 type "text".