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- 2013003999 contributor B12710988.
- 2013003999 date "2013".
- 2013003999 description "Includes bibliographical references and index.".
- 2013003999 extent "pages cm".
- 2013003999 identifier "9781409455721 (hardback : alk. paper)".
- 2013003999 issued "2013".
- 2013003999 language "eng".
- 2013003999 subject "658.8 23".
- 2013003999 subject "HF5415.13 .S2325 2013".
- 2013003999 subject "Marketing Management.".
- 2013003999 subject "Marketing executives.".
- 2013003999 title "What the new breed of CMOs know that you don't / by MaryLee Sachs.".
- 2013003999 type "text".