Matches in Library of Congress for { <http://lccn.loc.gov/2013007129> ?p ?o. }
Showing items 1 to 17 of
17
with 100 items per page.
- 2013007129 contributor B12714046.
- 2013007129 contributor B12714047.
- 2013007129 date "2013".
- 2013007129 description "If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen - the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.".
- 2013007129 description "Includes bibliographical references and index.".
- 2013007129 extent "pages cm".
- 2013007129 identifier "9780415683722 (hardback)".
- 2013007129 identifier "9780415683739 (pbk.)".
- 2013007129 issued "2013".
- 2013007129 language "eng".
- 2013007129 subject "658.8 23".
- 2013007129 subject "Behavior modification.".
- 2013007129 subject "HF5414 .H37 2013".
- 2013007129 subject "Social marketing Handbooks, manuals, etc.".
- 2013007129 tableOfContents "If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen - the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.".
- 2013007129 title "Social marketing : from tunes to symphonies / Gerard Hastings and Christine Domegan.".
- 2013007129 type "text".