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- 2013010934 contributor B12717828.
- 2013010934 contributor B12717829.
- 2013010934 date "2014".
- 2013010934 description "Includes bibliographical references (pages 462-469) and index.".
- 2013010934 description "Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.".
- 2013010934 extent "xvi, 480 pages :".
- 2013010934 identifier "0132953447".
- 2013010934 identifier "9780132953443".
- 2013010934 issued "2014".
- 2013010934 language "eng".
- 2013010934 subject "658.8/72 23".
- 2013010934 subject "HF5415.1265 .S774 2014".
- 2013010934 subject "Internet marketing.".
- 2013010934 tableOfContents "Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.".
- 2013010934 title "E-marketing / Judy Strauss, Associate Professor of Marketing, University of Nevada, Reno, Raymond Frost, Professor of Management Information Systems, Ohio University.".
- 2013010934 type "text".