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- 2013014370 contributor B12721229.
- 2013014370 date "2014".
- 2013014370 description "Includes bibliographical references and index.".
- 2013014370 extent "pages cm".
- 2013014370 identifier "9781466644304 (hardcover)".
- 2013014370 issued "2014".
- 2013014370 language "eng".
- 2013014370 subject "381/.142 23".
- 2013014370 subject "HF5414 .D96 2014".
- 2013014370 subject "Marketing Social aspects.".
- 2013014370 subject "Social marketing.".
- 2013014370 title "Dynamics of competitive advantage and consumer perception in social marketing / Avinash Kapoor and Chinmaya Kulshrestha, editors.".
- 2013014370 type "text".