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- 2013016276 contributor B12723096.
- 2013016276 date "2013".
- 2013016276 description "Foreword -- Geert hofstede -- Preface to the fourth edition -- Summary of the book -- The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy -- Appendix A: GNP/capita 2011 (US$) and hofstede country scores for 66 countries -- Appendix B: Data sources -- Index -- About the author.".
- 2013016276 description "Includes bibliographical references and index.".
- 2013016276 extent "pages cm".
- 2013016276 identifier "9781452257174".
- 2013016276 issued "2013".
- 2013016276 language "eng".
- 2013016276 subject "658.8/02 23".
- 2013016276 subject "Advertising Cross-cultural studies.".
- 2013016276 subject "Consumer behavior Cross-cultural studies.".
- 2013016276 subject "HF5415.127 .M66 2013".
- 2013016276 subject "Target marketing Cross-cultural studies.".
- 2013016276 tableOfContents "Foreword -- Geert hofstede -- Preface to the fourth edition -- Summary of the book -- The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy -- Appendix A: GNP/capita 2011 (US$) and hofstede country scores for 66 countries -- Appendix B: Data sources -- Index -- About the author.".
- 2013016276 title "Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.".
- 2013016276 type "text".