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- 2013018155 contributor B12724899.
- 2013018155 date "2013".
- 2013018155 description "Includes bibliographical references and index.".
- 2013018155 description "Tribes, tribal marketing, and tribal branding -- What is tribal marketing, and why hasn't it been more widely implemented? -- Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique -- Understanding tribal dynamics : beginning to engage with the art of ethno-marketing -- Collecting tribal data -- Interpreting tribal data : analysing ethnographic data and using it to build and maintain tribal brands -- Meet the tribes -- Towards an ethics of tribal marketing -- Tribes and tribal branding : where do we go from here? -- Bibliography -- Index of tribes -- Index of topics (key terms).".
- 2013018155 extent "pages cm".
- 2013018155 identifier "9780230368828".
- 2013018155 issued "2013".
- 2013018155 language "eng".
- 2013018155 subject "658.8 23".
- 2013018155 subject "Branding (Marketing)".
- 2013018155 subject "Consumer behavior.".
- 2013018155 subject "HF5415 .R54173 2013".
- 2013018155 subject "Marketing Social aspects.".
- 2013018155 tableOfContents "Tribes, tribal marketing, and tribal branding -- What is tribal marketing, and why hasn't it been more widely implemented? -- Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique -- Understanding tribal dynamics : beginning to engage with the art of ethno-marketing -- Collecting tribal data -- Interpreting tribal data : analysing ethnographic data and using it to build and maintain tribal brands -- Meet the tribes -- Towards an ethics of tribal marketing -- Tribes and tribal branding : where do we go from here? -- Bibliography -- Index of tribes -- Index of topics (key terms).".
- 2013018155 title "Tribal marketing, tribal branding : brand co-creation and the future of marketing / by Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork.".
- 2013018155 type "text".