Matches in Library of Congress for { <http://lccn.loc.gov/2013018580> ?p ?o. }
Showing items 1 to 21 of
21
with 100 items per page.
- 2013018580 contributor B12725315.
- 2013018580 date "2013".
- 2013018580 description "Description based on print version record and CIP data provided by publisher; resource not viewed.".
- 2013018580 description "Includes bibliographical references and index.".
- 2013018580 description "Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire.".
- 2013018580 extent "1 online resource.".
- 2013018580 hasFormat "Social networks and their economics".
- 2013018580 identifier "9781118699645 (MobiPocket)".
- 2013018580 identifier "9781118699669 (Adobe PDF)".
- 2013018580 identifier "9781118699676 ( ePub)".
- 2013018580 isFormatOf "Social networks and their economics".
- 2013018580 issued "2013".
- 2013018580 language "eng".
- 2013018580 relation "Social networks and their economics".
- 2013018580 subject "658.8/34 23".
- 2013018580 subject "Consumer behavior.".
- 2013018580 subject "HM741".
- 2013018580 subject "Social networks Economic aspects.".
- 2013018580 tableOfContents "Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire.".
- 2013018580 title "Social networks and their economics : influencing consumer choice / Dr Daniel Birke.".
- 2013018580 type "text".