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- 2013019880 contributor B12726614.
- 2013019880 date "2013".
- 2013019880 description "Includes bibliographical references and index.".
- 2013019880 description "My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.".
- 2013019880 extent "pages cm".
- 2013019880 identifier "9781292003740".
- 2013019880 issued "2013".
- 2013019880 language "eng".
- 2013019880 subject "658.02/2 23".
- 2013019880 subject "HD62.5 .M85 2013".
- 2013019880 subject "Marketing research.".
- 2013019880 subject "New business enterprises Planning.".
- 2013019880 tableOfContents "My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.".
- 2013019880 title "The new business road test : what entrepreneurs and executives should do before writing a business plan / John Mullins.".
- 2013019880 type "text".