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- 2013022890 contributor B12729723.
- 2013022890 date "2013".
- 2013022890 description "Includes bibliographical references (p. 317-321) and index.".
- 2013022890 description "Machine generated contents note: -- The essence of this book01 What on earth is Thought Leadership? -- Introduction -- Different types of Thought Leadership -- Related concepts: it's not really... -- Towards a definition -- Summary02 Who has used it before? Thought Leadership in business history -- Introduction -- Boulton & Watt use Thought Leadership to start a revolution -- William Lever uses Thought Leadership to clean up -- Robert Woodruff uses Thought Leadership to help Coca-Cola grasp the 'American century' -- Bernays uses Thought Leadership as 'business propaganda' to help kick-start capitalism and consumerism -- The Western business world becomes enamoured with ideas -- Silicon Valley uses Thought Leadership to hype tech stocks -- Businesses develop organizational competence in Thought Leadership -- Summary03 Where does Thought Leadership come from? -- Introduction -- First a word on purpose and audience -- So where does it come from? -- Summary04 Components of success and failure -- Introduction -- How Thought Leadership works -- The 'dos': elements of success -- The 'don'ts': constraints and failures -- So, what, then, are the components of good Thought Leadership? -- Summary05 Communicating and disseminating Thought Leadership -- Introduction -- First a word on creating and managing the message -- The communication methods that have spread Thought Leadership -- Managing the creative content of Thought Leadership programmes -- A leading PR specialist thinks about leaders -- Planning the integration of these communication methods and issues -- Summary06 Thought Leadership strategy and planning -- Introduction -- First a word on the value of strategy -- Useful issues and concepts to think through -- Elements of Thought Leadership strategy for the single practitioner -- Planning tools for Thought Leadership -- Summary07 An evolving discipline -- Introduction -- The state of the art -- Practicalities -- Increasing organizational capability -- Thought Leadership and marketing -- Different cultures, different thinking, different business models -- Historical perspective -- The beginning of measurement -- A need for academic rigour and verification -- Is it a good thing? -- SummaryAppendix 1 Publications specifically on Thought Leadership -- Appendix 2 Interviews and discussions for this bookReferences.".
- 2013022890 extent "xiv, 330 pages ;".
- 2013022890 identifier "9780749465117 (pbk.)".
- 2013022890 issued "2013".
- 2013022890 language "eng".
- 2013022890 subject "658.4/092 23".
- 2013022890 subject "BUSINESS & ECONOMICS / Development / Business Development. bisacsh".
- 2013022890 subject "BUSINESS & ECONOMICS / Leadership. bisacsh".
- 2013022890 subject "BUSINESS & ECONOMICS / Marketing / General. bisacsh".
- 2013022890 subject "HD57.7 .Y685 2013".
- 2013022890 subject "Leadership.".
- 2013022890 subject "Marketing Management.".
- 2013022890 subject "Organizational effectiveness.".
- 2013022890 tableOfContents "Machine generated contents note: -- The essence of this book01 What on earth is Thought Leadership? -- Introduction -- Different types of Thought Leadership -- Related concepts: it's not really... -- Towards a definition -- Summary02 Who has used it before? Thought Leadership in business history -- Introduction -- Boulton & Watt use Thought Leadership to start a revolution -- William Lever uses Thought Leadership to clean up -- Robert Woodruff uses Thought Leadership to help Coca-Cola grasp the 'American century' -- Bernays uses Thought Leadership as 'business propaganda' to help kick-start capitalism and consumerism -- The Western business world becomes enamoured with ideas -- Silicon Valley uses Thought Leadership to hype tech stocks -- Businesses develop organizational competence in Thought Leadership -- Summary03 Where does Thought Leadership come from? -- Introduction -- First a word on purpose and audience -- So where does it come from? -- Summary04 Components of success and failure -- Introduction -- How Thought Leadership works -- The 'dos': elements of success -- The 'don'ts': constraints and failures -- So, what, then, are the components of good Thought Leadership? -- Summary05 Communicating and disseminating Thought Leadership -- Introduction -- First a word on creating and managing the message -- The communication methods that have spread Thought Leadership -- Managing the creative content of Thought Leadership programmes -- A leading PR specialist thinks about leaders -- Planning the integration of these communication methods and issues -- Summary06 Thought Leadership strategy and planning -- Introduction -- First a word on the value of strategy -- Useful issues and concepts to think through -- Elements of Thought Leadership strategy for the single practitioner -- Planning tools for Thought Leadership -- Summary07 An evolving discipline -- Introduction -- The state of the art -- Practicalities -- Increasing organizational capability -- Thought Leadership and marketing -- Different cultures, different thinking, different business models -- Historical perspective -- The beginning of measurement -- A need for academic rigour and verification -- Is it a good thing? -- SummaryAppendix 1 Publications specifically on Thought Leadership -- Appendix 2 Interviews and discussions for this bookReferences.".
- 2013022890 title "Thought leadership : prompting businesses to think and learn / Laurie Young.".
- 2013022890 type "text".