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- 2013028080 contributor B12735125.
- 2013028080 date "2013".
- 2013028080 description "Today's definition of media -- Media in the marketing context -- Developing media objectives and strategies -- Exploring the media, part 1: paid -- Exploring the media, part 2: earned -- Exploring the media, part 3: owned -- Terms, calculations, and considerations -- Creating the plan, considering alternatives -- Making the buys -- Evaluating the media plan and looking ahead.".
- 2013028080 description "a Includes bibliographical references and index.".
- 2013028080 extent "pages cm.".
- 2013028080 identifier "9780415856713 (pbk.)".
- 2013028080 identifier "9780415856720 (hardback)".
- 2013028080 issued "2013".
- 2013028080 language "eng".
- 2013028080 subject "659 23".
- 2013028080 subject "Advertising media planning.".
- 2013028080 subject "HF5826.5 .K38 2013".
- 2013028080 subject "Marketing channels.".
- 2013028080 subject "Mass media and business.".
- 2013028080 tableOfContents "Today's definition of media -- Media in the marketing context -- Developing media objectives and strategies -- Exploring the media, part 1: paid -- Exploring the media, part 2: earned -- Exploring the media, part 3: owned -- Terms, calculations, and considerations -- Creating the plan, considering alternatives -- Making the buys -- Evaluating the media plan and looking ahead.".
- 2013028080 title "The media handbook : a complete guide to advertising media selection, planning, research, and buying / by Helen Katz.".
- 2013028080 type "text".