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- 2013031992 contributor B12739285.
- 2013031992 contributor B12739286.
- 2013031992 date "2015".
- 2013031992 description "Includes bibliographical references and index.".
- 2013031992 extent "pages cm".
- 2013031992 identifier "0077861094 (alk. paper)".
- 2013031992 identifier "9780077861094 (alk. paper)".
- 2013031992 issued "2015".
- 2013031992 language "eng".
- 2013031992 subject "658.8 23".
- 2013031992 subject "HF5415 .H872 2015".
- 2013031992 subject "Marketing.".
- 2013031992 title "Marketing / C. Shane Hunt, Arkansas State University, John E. Mello, Arkansas State University.".
- 2013031992 type "text".