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- 2013033209 contributor B12740587.
- 2013033209 date "2013".
- 2013033209 description "Global marketing in the firm -- Initiation of internationalization -- Internationalization theories -- Development of the firm's international competitiveness -- Global marketing research -- The political and economic environment -- The sociocultural environment -- The international market selection process -- Some approaches to the choice of entry mode -- Export modes -- Intermediate entry modes -- Hierarchical modes -- International sourcing decisions and the role of the subsupplier -- Product decisions -- Pricing decisions and terms of doing business -- Distribution decisions -- Communication decisions (promotion strategies) -- Cross-cultural sales negotiations -- Organization and control of the global marketing programme.".
- 2013033209 extent "pages cm".
- 2013033209 identifier "9780273773160".
- 2013033209 issued "2013".
- 2013033209 language "eng".
- 2013033209 subject "658.8/4 23".
- 2013033209 subject "Export marketing Case studies.".
- 2013033209 subject "Export marketing.".
- 2013033209 subject "HF1416 .H65 2013".
- 2013033209 tableOfContents "Global marketing in the firm -- Initiation of internationalization -- Internationalization theories -- Development of the firm's international competitiveness -- Global marketing research -- The political and economic environment -- The sociocultural environment -- The international market selection process -- Some approaches to the choice of entry mode -- Export modes -- Intermediate entry modes -- Hierarchical modes -- International sourcing decisions and the role of the subsupplier -- Product decisions -- Pricing decisions and terms of doing business -- Distribution decisions -- Communication decisions (promotion strategies) -- Cross-cultural sales negotiations -- Organization and control of the global marketing programme.".
- 2013033209 title "Global marketing : a decision-oriented approach / Svend Hollensen.".
- 2013033209 type "text".