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- 2013039406 contributor B12747473.
- 2013039406 contributor B12747474.
- 2013039406 date "2013".
- 2013039406 description "Includes bibliographical references and index.".
- 2013039406 description "Preface -- Acknowledgments -- The challenge of entrepreneurship -- Entrepreneurs : the driving force behind small business -- Building the business plan : beginning considerations -- Strategic management and the entrepreneur -- Choosing a form of ownership -- Franchising and the entrepreneur -- Buying an existing business -- Conducting a feasibility analysis and crafting a winning business plan -- Building a business plan : financial issues -- Creating a solid financial plan -- Managing cash flow -- Building a business plan : marketing your company -- Building a guerrilla marketing plan -- Creative use of advertising and promotion -- Pricing and credit strategies -- Global marketing strategies -- E-commerce and entrepreneurship -- Putting the business plan to work : sources of funds -- Sources of equity financing -- Sources of debt financing -- Location and layout -- Location,layout,and physical facilities -- Managing a small business : techniques for enhancing profitability -- Supply chain management -- Managing inventory -- Managing people : a company's most -- Valuable resource -- Staffing and leading a growing company -- Legal aspects of small business : succession, ethics,and government regulation -- Management succession and risk management strategies in the family business -- Ethics and social responsibility : doing the right thing -- The legal environment : business law and government -- Regulation -- Appendix: sample business plan : my friends' bookstore -- Cases -- Endnotes -- Index.".
- 2013039406 extent "pages cm".
- 2013039406 identifier "0133506320".
- 2013039406 identifier "9780133506327".
- 2013039406 issued "2013".
- 2013039406 language "eng".
- 2013039406 spatial "United States".
- 2013039406 subject "657/.9042 23".
- 2013039406 subject "HD62.7 .S27 2013".
- 2013039406 subject "New business enterprises Management.".
- 2013039406 subject "New business enterprises United States Management.".
- 2013039406 subject "Small business Management.".
- 2013039406 subject "Small business United States Management.".
- 2013039406 tableOfContents "Preface -- Acknowledgments -- The challenge of entrepreneurship -- Entrepreneurs : the driving force behind small business -- Building the business plan : beginning considerations -- Strategic management and the entrepreneur -- Choosing a form of ownership -- Franchising and the entrepreneur -- Buying an existing business -- Conducting a feasibility analysis and crafting a winning business plan -- Building a business plan : financial issues -- Creating a solid financial plan -- Managing cash flow -- Building a business plan : marketing your company -- Building a guerrilla marketing plan -- Creative use of advertising and promotion -- Pricing and credit strategies -- Global marketing strategies -- E-commerce and entrepreneurship -- Putting the business plan to work : sources of funds -- Sources of equity financing -- Sources of debt financing -- Location and layout -- Location,layout,and physical facilities -- Managing a small business : techniques for enhancing profitability -- Supply chain management -- Managing inventory -- Managing people : a company's most -- Valuable resource -- Staffing and leading a growing company -- Legal aspects of small business : succession, ethics,and government regulation -- Management succession and risk management strategies in the family business -- Ethics and social responsibility : doing the right thing -- The legal environment : business law and government -- Regulation -- Appendix: sample business plan : my friends' bookstore -- Cases -- Endnotes -- Index.".
- 2013039406 title "Entrepreneurship and effective small business management / Norman Scarborough, Jeff Cornwall.".
- 2013039406 type "text".