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- 2013042814 contributor B12751045.
- 2013042814 contributor B12751046.
- 2013042814 date "2014".
- 2013042814 description "Introduction -- The nature of marketing / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Lawrence Ruddell -- What's with the dimples on a golf ball? : patents in the sports and entertainment industries -- Who is the king of the road? : copyright in the music business -- Mickey Mouse and copyrights -- Broadcasting and licensing rights -- March madness and trademarks -- Trade dress and boutique golf clubs -- Trade secrets / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- The right of publicity -- Unjust enrichment / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Unfair competition / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Deceptive trade practices -- Domain names -- Intellectual property in cyberspace -- The branding of Johnny Football -- International aspects -- Advocacy and litigation strategy / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Ethical considerations -- Hip hop and intellectual property.".
- 2013042814 extent "pages cm".
- 2013042814 identifier "9780313391637 (hardback)".
- 2013042814 issued "2014".
- 2013042814 language "eng".
- 2013042814 spatial "United States.".
- 2013042814 subject "346.7304/8 23".
- 2013042814 subject "Intellectual property United States.".
- 2013042814 subject "KF2979 .C43 2014".
- 2013042814 subject "LAW / Intellectual Property / Trademark. bisacsh".
- 2013042814 subject "LAW / Sports. bisacsh".
- 2013042814 subject "Performing arts Law and legislation United States.".
- 2013042814 subject "Sports Law and legislation United States.".
- 2013042814 tableOfContents "Introduction -- The nature of marketing / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Lawrence Ruddell -- What's with the dimples on a golf ball? : patents in the sports and entertainment industries -- Who is the king of the road? : copyright in the music business -- Mickey Mouse and copyrights -- Broadcasting and licensing rights -- March madness and trademarks -- Trade dress and boutique golf clubs -- Trade secrets / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- The right of publicity -- Unjust enrichment / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Unfair competition / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Deceptive trade practices -- Domain names -- Intellectual property in cyberspace -- The branding of Johnny Football -- International aspects -- Advocacy and litigation strategy / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Ethical considerations -- Hip hop and intellectual property.".
- 2013042814 title "Intellectual property law in the sports and entertainment industries / Walter T. Champion, Kirk D. Willis, and Patrick K. Thornton.".
- 2013042814 type "text".