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- 2013046883 contributor B12754736.
- 2013046883 date "2014".
- 2013046883 description "Includes bibliographical references and index.".
- 2013046883 extent "pages cm.".
- 2013046883 identifier "9780415532631 (hardback)".
- 2013046883 identifier 9780415532631.jpg.
- 2013046883 isPartOf "Routledge new directions in public relations & communication research".
- 2013046883 issued "2014".
- 2013046883 language "eng".
- 2013046883 subject "659.2 23".
- 2013046883 subject "BUSINESS & ECONOMICS / General. bisacsh".
- 2013046883 subject "BUSINESS & ECONOMICS / Marketing / General. bisacsh".
- 2013046883 subject "BUSINESS & ECONOMICS / Public Relations. bisacsh".
- 2013046883 subject "HD59 .J36 2014".
- 2013046883 subject "Public relations.".
- 2013046883 title "Positioning theory and strategic communications : a new approach to public relations research and practice / Melanie James.".
- 2013046883 type "text".
