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2013370599 contributor B12785169.
2013370599 created "c2012.".
2013370599 date "2012".
2013370599 date "c2012.".
2013370599 dateCopyrighted "c2012.".
2013370599 description "An introduction: advertising - truth, trust, and belief / Amir Hetsroni -- Mass moralizing / Phil Hopkins -- The disintegration of the box: narrativity, performance, and translation in television commercials / Dror Abend-David -- Values in Israeli advertising: a decade-long observation / Amir Hetsroni -- Real versus pseudo real in Japanese television advertising compared with US television advertising / Michael L. Maynard -- God, religion, and advertising: a hard sell / Yoel Cohen -- Arab and western images in Middle East satellite television advertising / Shaheed Nick Mohammed -- Nostalgia: reflections on periodic representation in advertising / Amir Hetsroni -- Seeing ourselves as the adman sees us? The representation and portrayal of older people in advertising / Peter Simcock -- Ethnically targeted advertising and social meaning: an analysis of representation in Spanish language advertising / Christopher Chávez, Meghan Moran, and Sandra Ball-Rokeach -- Celebrity in advertising: the Asian perspective / Wei-Na Lee and Sejung Marina Choi -- Masculinity and femininity in advertising / Narissra Maria Punyanunt-Carter, Daniel Linden and Kent Truett -- Sex sells, but to whom and at what price? Sexual images of African American and Caucasian women in magazine advertising / Linda Godbold Kean and Shekinah Thomas -- Objectionable content on mainstream advertising: how much sex and violence do television commercials actually carry and what does the public think of it? / Amir Hetsroni -- International clothing, accessories, and dress codes: women's wardrobe from Spain, Portugal, and China / Paloma Díaz Soloaga and Natalia Quintas Froufe.".
2013370599 description "Includes bibliographical references and index.".
2013370599 extent "vi, 277 p. :".
2013370599 identifier "1441170006".
2013370599 identifier "1441191941 (pbk.)".
2013370599 identifier "9781441170002".
2013370599 identifier "9781441191946 (pbk.)".
2013370599 issued "2012".
2013370599 issued "c2012.".
2013370599 language "eng".
2013370599 publisher "New York : Continuum International Publishing Group,".
2013370599 subject "659.11 23".
2013370599 subject "Advertising Moral and ethical aspects.".
2013370599 subject "Advertising Psychological aspects.".
2013370599 subject "Advertising Religious aspects.".
2013370599 subject "HF5823 .A16837 2012".
2013370599 subject "Mass media Social aspects.".
2013370599 subject "Older people in advertising.".
2013370599 subject "Sex in advertising.".
2013370599 tableOfContents "An introduction: advertising - truth, trust, and belief / Amir Hetsroni -- Mass moralizing / Phil Hopkins -- The disintegration of the box: narrativity, performance, and translation in television commercials / Dror Abend-David -- Values in Israeli advertising: a decade-long observation / Amir Hetsroni -- Real versus pseudo real in Japanese television advertising compared with US television advertising / Michael L. Maynard -- God, religion, and advertising: a hard sell / Yoel Cohen -- Arab and western images in Middle East satellite television advertising / Shaheed Nick Mohammed -- Nostalgia: reflections on periodic representation in advertising / Amir Hetsroni -- Seeing ourselves as the adman sees us? The representation and portrayal of older people in advertising / Peter Simcock -- Ethnically targeted advertising and social meaning: an analysis of representation in Spanish language advertising / Christopher Chávez, Meghan Moran, and Sandra Ball-Rokeach -- Celebrity in advertising: the Asian perspective / Wei-Na Lee and Sejung Marina Choi -- Masculinity and femininity in advertising / Narissra Maria Punyanunt-Carter, Daniel Linden and Kent Truett -- Sex sells, but to whom and at what price? Sexual images of African American and Caucasian women in magazine advertising / Linda Godbold Kean and Shekinah Thomas -- Objectionable content on mainstream advertising: how much sex and violence do television commercials actually carry and what does the public think of it? / Amir Hetsroni -- International clothing, accessories, and dress codes: women's wardrobe from Spain, Portugal, and China / Paloma Díaz Soloaga and Natalia Quintas Froufe.".
2013370599 title "Advertising and reality : a global study of representation and content / edited by Amir Hetsroni.".
2013370599 type "text".