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- 2013375359 contributor B12787000.
- 2013375359 date "2013".
- 2013375359 description "Includes bibliographical references and index.".
- 2013375359 extent "viii, 244 pages ;".
- 2013375359 identifier "9781471111693 (pbk)".
- 2013375359 issued "2013".
- 2013375359 language "eng".
- 2013375359 subject "658.8/342 23".
- 2013375359 subject "Consumer behavior.".
- 2013375359 subject "HF5415.153 .B463 2013b".
- 2013375359 subject "New products.".
- 2013375359 subject "Popularity Economic aspects.".
- 2013375359 title "Contagious : why things catch on / Jonah Berger.".
- 2013375359 type "text".