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- 2013454549 abstract "Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them. Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites. This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes. Examples of companies featured include Saks Fifth Avenue, Google, Aol, The Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled overview of the design industry, including over 1000 images from throughout the 20th Century to today and bringing together for the first time discussions and case studies that reveal the working methods of major advertising and graphic design firms. Featured agencies and designers include: Saatchi and Saatchi, Paul Rand, Saul Bass, Bob Gill, Milton Glaser, Wolff Olins, Pentagram and George Lois, as well as examples from the johnson banks archive. An entertaining and thorough primer, Problem Solved is essential reading for students and professionals in all areas of the design and communication industries. The first edition was included on many university and college reading lists and this new edition should prove equally popular.".
- 2013454549 contributor B12821412.
- 2013454549 created "2012.".
- 2013454549 date "2012".
- 2013454549 date "2012.".
- 2013454549 dateCopyrighted "2012.".
- 2013454549 description "Includes bibliographical references (p. 310-313) and index.".
- 2013454549 description "Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them. Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites. This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes. Examples of companies featured include Saks Fifth Avenue, Google, Aol, The Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled overview of the design industry, including over 1000 images from throughout the 20th Century to today and bringing together for the first time discussions and case studies that reveal the working methods of major advertising and graphic design firms. Featured agencies and designers include: Saatchi and Saatchi, Paul Rand, Saul Bass, Bob Gill, Milton Glaser, Wolff Olins, Pentagram and George Lois, as well as examples from the johnson banks archive. An entertaining and thorough primer, Problem Solved is essential reading for students and professionals in all areas of the design and communication industries. The first edition was included on many university and college reading lists and this new edition should prove equally popular.".
- 2013454549 extent "319, [1] p. :".
- 2013454549 format "application/pdf".
- 2013454549 identifier "0714864730 (hbk)".
- 2013454549 identifier "9780714864730".
- 2013454549 identifier bsz375683208inh.htm.
- 2013454549 issued "2012".
- 2013454549 issued "2012.".
- 2013454549 language "eng".
- 2013454549 publisher "London ; New York : Phaidon,".
- 2013454549 subject "741.6 23".
- 2013454549 subject "Advertising.".
- 2013454549 subject "Commercial art.".
- 2013454549 subject "Communication in design.".
- 2013454549 subject "Graphic design (Typography)".
- 2013454549 subject "NC997 .J64 2012".
- 2013454549 title "Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them / Michael Johnson.".
- 2013454549 type "text".