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- 2013478092 abstract "In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond. In each location, he has talked to young people to find out what really fires them, and he has talked to the advertising creatives who have succeeded in connecting with them. No one can predict what youth will be into next month, but this book shows how creatives can grab its attention, build a relationship and crack the market.".
- 2013478092 contributor B12824845.
- 2013478092 created "c2013.".
- 2013478092 date "2013".
- 2013478092 date "c2013.".
- 2013478092 dateCopyrighted "c2013.".
- 2013478092 description "Contents note continued: Where to Study -- Timeline of Incredible Moments -- Further Beading and Viewing -- Credits -- Acknowledgments -- Index of Guest Stars.".
- 2013478092 description "In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond. In each location, he has talked to young people to find out what really fires them, and he has talked to the advertising creatives who have succeeded in connecting with them. No one can predict what youth will be into next month, but this book shows how creatives can grab its attention, build a relationship and crack the market.".
- 2013478092 description "Includes bibliographical references and index.".
- 2013478092 extent "342 p. :".
- 2013478092 identifier "050029075X (pbk.)".
- 2013478092 identifier "9780500290750 (pbk.)".
- 2013478092 issued "2013".
- 2013478092 issued "c2013.".
- 2013478092 language "eng".
- 2013478092 publisher "London : Thames & Hudson,".
- 2013478092 subject "658.8340842 23".
- 2013478092 subject "Advertising.".
- 2013478092 subject "HF5415.332.Y66 A39 2013".
- 2013478092 subject "Marketing.".
- 2013478092 subject "Subculture.".
- 2013478092 subject "Target marketing.".
- 2013478092 subject "Young adult consumers.".
- 2013478092 subject "Young adults Attitudes.".
- 2013478092 subject "Young adults Conduct of life.".
- 2013478092 subject "Young consumers.".
- 2013478092 tableOfContents "Contents note continued: Where to Study -- Timeline of Incredible Moments -- Further Beading and Viewing -- Credits -- Acknowledgments -- Index of Guest Stars.".
- 2013478092 title "The stuff you can't bottle : advertising for the global youth market / by King Adz.".
- 2013478092 type "text".