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- 37011680 contributor B898309.
- 37011680 created "[c1937]".
- 37011680 date "1937".
- 37011680 date "[c1937]".
- 37011680 dateCopyrighted "[c1937]".
- 37011680 extent "xiii, 216 p.".
- 37011680 issued "1937".
- 37011680 issued "[c1937]".
- 37011680 language "eng".
- 37011680 publisher "New York, London, Whittlesey House, McGraw-Hill Book Company, inc.".
- 37011680 subject "659.1".
- 37011680 subject "Advertising.".
- 37011680 subject "HF5821 .O3 1937".
- 37011680 title "A preface to advertising, by Mark O'Dea; with a foreword by John Benson ...".
- 37011680 type "text".