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- 42016815 alternative "Consumer response.".
- 42016815 alternative "Roper counts customers.".
- 42016815 contributor B1008068.
- 42016815 contributor B1008069.
- 42016815 created "1941]".
- 42016815 date "1941".
- 42016815 date "1941]".
- 42016815 dateCopyrighted "1941]".
- 42016815 extent "1 p. l., 39 p. incl. illus., tables, diagrs. (part fold.)".
- 42016815 issued "1941".
- 42016815 issued "1941]".
- 42016815 language "eng".
- 42016815 publisher "[New York, Columbia broadcasting system, inc.,".
- 42016815 subject "HF6146.R3 C656".
- 42016815 subject "Radio advertising.".
- 42016815 title "A study of consumer response to 40 CBS sponsored programs based on 10,000 personal interviews conducted by Elmo Roper from coast to coast, presented by the Columbia broadcasting system.".
- 42016815 type "text".