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- 48008779 contributor B1133001.
- 48008779 created "1948.".
- 48008779 date "1948".
- 48008779 date "1948.".
- 48008779 dateCopyrighted "1948.".
- 48008779 extent "ix, 446 p.".
- 48008779 issued "1948".
- 48008779 issued "1948.".
- 48008779 language "eng".
- 48008779 publisher "New York, McGraw-Hill Book Co.,".
- 48008779 subject "659.1".
- 48008779 subject "Advertising.".
- 48008779 subject "HF5823 .R66".
- 48008779 title "Practical advertising procedure.".
- 48008779 type "text".