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- 50005700 contributor B1177365.
- 50005700 created "1950.".
- 50005700 date "1950".
- 50005700 date "1950.".
- 50005700 dateCopyrighted "1950.".
- 50005700 description "Bibliography: p. 457-461.".
- 50005700 extent "xiv, 479 p.".
- 50005700 issued "1950".
- 50005700 issued "1950.".
- 50005700 language "eng".
- 50005700 publisher "New York, Macmillan,".
- 50005700 subject "659.132".
- 50005700 subject "Advertising, Newspaper.".
- 50005700 subject "HF6107 .M18".
- 50005700 title "Newspaper advertising and promotion.".
- 50005700 type "text".