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- 53005124 contributor B1253061.
- 53005124 created "1953.".
- 53005124 date "1953".
- 53005124 date "1953.".
- 53005124 dateCopyrighted "1953.".
- 53005124 description "Includes bibliographies.".
- 53005124 extent "xi, 803 p.".
- 53005124 issued "1953".
- 53005124 issued "1953.".
- 53005124 language "eng".
- 53005124 publisher "New York, Prentice-Hall".
- 53005124 subject "659.1".
- 53005124 subject "Advertising.".
- 53005124 subject "HF5823 .S368 1953".
- 53005124 title "Advertising principles and problems.".
- 53005124 type "text".