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- 59010728 contributor B1418870.
- 59010728 created "1960.".
- 59010728 date "1960".
- 59010728 date "1960.".
- 59010728 dateCopyrighted "1960.".
- 59010728 extent "206 p.".
- 59010728 isPartOf "McGraw-Hill series in marketing and advertising".
- 59010728 issued "1960".
- 59010728 issued "1960.".
- 59010728 language "eng".
- 59010728 publisher "New York, McGraw-Hill,".
- 59010728 subject "659.1322".
- 59010728 subject "Advertising copy".
- 59010728 subject "HF5825 .W4".
- 59010728 title "On the writing of advertising.".
- 59010728 type "text".