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- 60008026 contributor B1446208.
- 60008026 created "1960.".
- 60008026 date "1960".
- 60008026 date "1960.".
- 60008026 dateCopyrighted "1960.".
- 60008026 extent "xvi, 276 p.".
- 60008026 isPartOf "McGraw-Hill series in marketing and advertising".
- 60008026 issued "1960".
- 60008026 issued "1960.".
- 60008026 language "eng".
- 60008026 publisher "New York, McGraw-Hill,".
- 60008026 subject "658.85".
- 60008026 subject "HF5438 .H375".
- 60008026 subject "Selling.".
- 60008026 type "text".