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- 60010848 alternative "Emotional appeal.".
- 60010848 contributor B1448834.
- 60010848 created "[1960]".
- 60010848 date "1960".
- 60010848 date "[1960]".
- 60010848 dateCopyrighted "[1960]".
- 60010848 extent "261 p.".
- 60010848 issued "1960".
- 60010848 issued "[1960]".
- 60010848 language "eng".
- 60010848 publisher "Englewood Cliffs, N.J., Prentice-Hall".
- 60010848 subject "159.1".
- 60010848 subject "BF637.P4 G3".
- 60010848 subject "Emotions.".
- 60010848 subject "Persuasion (Psychology)".
- 60010848 title "The magic power of emotional appeal.".
- 60010848 type "text".