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- 61013995 alternative "Marketing management.".
- 61013995 contributor B1482612.
- 61013995 created "1961.".
- 61013995 date "1961".
- 61013995 date "1961.".
- 61013995 dateCopyrighted "1961.".
- 61013995 extent "352 p.".
- 61013995 issued "1961".
- 61013995 issued "1961.".
- 61013995 language "eng".
- 61013995 publisher "Englewood Cliffs, N.J., Prentice-Hall,".
- 61013995 subject "658.8".
- 61013995 subject "HF5415 .F35".
- 61013995 subject "Marketing.".
- 61013995 title "Selected cases in marketing management.".
- 61013995 type "text".