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- 61014487 contributor B1483059.
- 61014487 created "1961.".
- 61014487 date "1961".
- 61014487 date "1961.".
- 61014487 dateCopyrighted "1961.".
- 61014487 description "Includes bibliographical references.".
- 61014487 extent "xiii, 618 p.".
- 61014487 issued "1961".
- 61014487 issued "1961.".
- 61014487 language "eng".
- 61014487 publisher "Homewood, Ill., R. D. Irwin,".
- 61014487 subject "659.1".
- 61014487 subject "Advertising.".
- 61014487 subject "HF5823 .Z2".
- 61014487 title "Advertising techniques and management.".
- 61014487 type "text".