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- 61015918 contributor B1484406.
- 61015918 contributor B1484407.
- 61015918 created "1962.".
- 61015918 date "1962".
- 61015918 date "1962.".
- 61015918 dateCopyrighted "1962.".
- 61015918 description "Includes bibliographies.".
- 61015918 extent "590 p.".
- 61015918 isPartOf "McGraw-Hill series in marketing and advertising".
- 61015918 issued "1962".
- 61015918 issued "1962.".
- 61015918 language "eng".
- 61015918 publisher "New York, McGraw-Hill,".
- 61015918 subject "Advertising.".
- 61015918 subject "HF5823 .W7".
- 61015918 title "Advertising, by John S. Wright and Daniel S. Warner. With a foreword by Wallace H. Wulfeck, and chapter headpieces by Irwin Caplan.".
- 61015918 type "text".