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- 62019645 contributor B1520270.
- 62019645 created "[1963]".
- 62019645 date "1963".
- 62019645 date "[1963]".
- 62019645 dateCopyrighted "[1963]".
- 62019645 description "Includes bibliography.".
- 62019645 extent "xxii, 314 p.".
- 62019645 isPartOf "McGraw-Hill series in marketing and advertising".
- 62019645 issued "1963".
- 62019645 issued "[1963]".
- 62019645 language "eng".
- 62019645 publisher "New York, McGraw-Hill".
- 62019645 subject "659.1".
- 62019645 subject "Advertising, Industrial.".
- 62019645 subject "HF5823 .M445".
- 62019645 title "Industrial advertising: planning, creating, evaluating, and merchandising it more effectively. With a preface by Marion Harper, Jr.".
- 62019645 type "text".