Matches in Library of Congress for { <http://lccn.loc.gov/62019764> ?p ?o. }
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- 62019764 contributor B1520374.
- 62019764 contributor B1520375.
- 62019764 created "[1963]".
- 62019764 date "1963".
- 62019764 date "[1963]".
- 62019764 dateCopyrighted "[1963]".
- 62019764 description "Includes bibliography.".
- 62019764 extent "399 p.".
- 62019764 isPartOf "McGraw-Hill series in marketing and advertising".
- 62019764 issued "1963".
- 62019764 issued "[1963]".
- 62019764 language "eng".
- 62019764 publisher "New York, McGraw-Hill".
- 62019764 spatial "United States.".
- 62019764 subject "659.1".
- 62019764 subject "Advertising United States.".
- 62019764 subject "HF5813.U6 L8".
- 62019764 title "Measuring advertising effectiveness [by] Darrell Blaine Lucas [and] Steuart Henderson Britt.".
- 62019764 type "text".