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- 63013358 contributor B1550164.
- 63013358 created "[1963]".
- 63013358 date "1963".
- 63013358 date "[1963]".
- 63013358 dateCopyrighted "[1963]".
- 63013358 description "Includes bibliography.".
- 63013358 extent "152 p.".
- 63013358 isPartOf "Editor's series".
- 63013358 issued "1963".
- 63013358 issued "[1963]".
- 63013358 language "eng".
- 63013358 publisher "Cincinnati, South-western Pub. Co.".
- 63013358 subject "658.801".
- 63013358 subject "HF5415 .S3614".
- 63013358 subject "Marketing.".
- 63013358 title "Development of marketing theory.".
- 63013358 type "text".