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- 63013953 contributor B1550718.
- 63013953 created "[1963]".
- 63013953 date "1963".
- 63013953 date "[1963]".
- 63013953 dateCopyrighted "[1963]".
- 63013953 description "Includes bibliography.".
- 63013953 extent "625 p.".
- 63013953 issued "1963".
- 63013953 issued "[1963]".
- 63013953 language "eng".
- 63013953 publisher "Columbus, Ohio, C. E. Merrill Books".
- 63013953 subject "HF5415 .H747".
- 63013953 subject "Marketing.".
- 63013953 title "Readings in marketing, edited by Parker M. Holmes, Ralph E. Brownlee [and] Robert Bartels.".
- 63013953 type "text".