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- 63017028 contributor B1553658.
- 63017028 contributor B1553659.
- 63017028 created "[1963]".
- 63017028 date "1963".
- 63017028 date "[1963]".
- 63017028 dateCopyrighted "[1963]".
- 63017028 extent "xii, 610 p.".
- 63017028 issued "1963".
- 63017028 issued "[1963]".
- 63017028 language "eng".
- 63017028 publisher "New York, Holt, Rinehart and Winston".
- 63017028 subject "658.8".
- 63017028 subject "HF5415 .B4298".
- 63017028 subject "Marketing.".
- 63017028 subject "New products.".
- 63017028 title "Product strategy and management. Edited by Thomas L. Berg [and] Abe Shuchman.".
- 63017028 type "text".