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- 63018105 contributor B1554707.
- 63018105 created "[1963]".
- 63018105 date "1963".
- 63018105 date "[1963]".
- 63018105 dateCopyrighted "[1963]".
- 63018105 description "Includes bibliography.".
- 63018105 extent "560 p.".
- 63018105 issued "1963".
- 63018105 issued "[1963]".
- 63018105 language "eng".
- 63018105 publisher "New York, Pitman Pub. Corp.".
- 63018105 subject "659.13".
- 63018105 subject "Advertising.".
- 63018105 subject "HF5821 .C6".
- 63018105 title "Principles of advertising. Advisory editor: Woodrow Wirsig.".
- 63018105 type "text".