Matches in Library of Congress for { <http://lccn.loc.gov/64002136> ?p ?o. }
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- 64002136 contributor B1577488.
- 64002136 created "[c1963]".
- 64002136 date "1963".
- 64002136 date "[c1963]".
- 64002136 dateCopyrighted "[c1963]".
- 64002136 extent "15 p.".
- 64002136 isPartOf "American Management Association. Management bulletin, 37".
- 64002136 issued "1963".
- 64002136 issued "[c1963]".
- 64002136 language "eng".
- 64002136 publisher "[New York], American Management Association, Marketing Division".
- 64002136 subject "Advertising Research.".
- 64002136 subject "HF5823 .H314".
- 64002136 title "Concept advertising; a new role for advertising in new product research and development for consumer and industrial products.".
- 64002136 type "text".