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- 64013262 contributor B1586563.
- 64013262 created "[1964]".
- 64013262 date "1964".
- 64013262 date "[1964]".
- 64013262 dateCopyrighted "[1964]".
- 64013262 description "Bibliographical footnotes.".
- 64013262 extent "xiii, 718 p.".
- 64013262 isPartOf "The Macmillan marketing series".
- 64013262 issued "1964".
- 64013262 issued "[1964]".
- 64013262 language "eng".
- 64013262 publisher "New York, Macmillan".
- 64013262 subject "658.8".
- 64013262 subject "HF5415 .O83 1964".
- 64013262 subject "Marketing.".
- 64013262 title "Marketing: the firm's viewpoint [by] Schuyler F. Otteson, William G. Panchar [and] James M. Patterson.".
- 64013262 type "text".