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- 64015387 contributor B1588714.
- 64015387 created "[1964]".
- 64015387 date "1964".
- 64015387 date "[1964]".
- 64015387 dateCopyrighted "[1964]".
- 64015387 extent "x, 661 p.".
- 64015387 issued "1964".
- 64015387 issued "[1964]".
- 64015387 language "eng".
- 64015387 publisher "New York, Appleton-Century-Crofts".
- 64015387 subject "658.83".
- 64015387 subject "HF5415 .W33".
- 64015387 subject "Marketing research.".
- 64015387 title "The strategy of marketing research [by] Chester R. Wasserman.".
- 64015387 type "text".