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- 64017246 contributor B1590596.
- 64017246 contributor B1590597.
- 64017246 created "1964.".
- 64017246 date "1964".
- 64017246 date "1964.".
- 64017246 dateCopyrighted "1964.".
- 64017246 description "Bibliography: p. 708-718.".
- 64017246 extent "xiv, 732 p.".
- 64017246 issued "1964".
- 64017246 issued "1964.".
- 64017246 language "eng".
- 64017246 publisher "Homewood, Ill., R.D. Irwin,".
- 64017246 subject "659.1".
- 64017246 subject "Advertising.".
- 64017246 subject "HF5823 .D63 1964".
- 64017246 title "Advertising principles and problems, by Charles J. Dirksen and Arthur Kroeger.".
- 64017246 type "text".