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- 64066314 contributor B1614538.
- 64066314 contributor B1614539.
- 64066314 contributor B1614540.
- 64066314 created "[c1964]".
- 64066314 date "1964".
- 64066314 date "[c1964]".
- 64066314 dateCopyrighted "[c1964]".
- 64066314 extent "82 p.".
- 64066314 issued "1964".
- 64066314 issued "[c1964]".
- 64066314 language "eng".
- 64066314 publisher "[New York] New York Chapter, American Marketing Association".
- 64066314 subject "658.8082".
- 64066314 subject "HF5415 .M3234 1963-1964".
- 64066314 subject "Marketing.".
- 64066314 title "The marketing plan in action, edited by Elizabeth Richards [and] Monroe Mendelsohn.".
- 64066314 type "text".