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- 65015929 contributor B1628400.
- 65015929 created "[1965]".
- 65015929 date "1965".
- 65015929 date "[1965]".
- 65015929 dateCopyrighted "[1965]".
- 65015929 description "Includes bibliographies.".
- 65015929 extent "xiii, 137 p.".
- 65015929 isPartOf "Perspectives in marketing series".
- 65015929 issued "1965".
- 65015929 issued "[1965]".
- 65015929 language "eng".
- 65015929 publisher "St. Louis, McGraw-Hill".
- 65015929 subject "658.8018".
- 65015929 subject "Advertising.".
- 65015929 subject "HF5415 .S394".
- 65015929 subject "Marketing.".
- 65015929 title "Marketing productivity analysis [by] Charles H. Sevin.".
- 65015929 type "text".